essie Launches New Gel Couture Long-wear Nail Polish Line

essie Launches New Gel Couture Long-wear Nail Polish Line

by Naima Turner - Fleming

From the house of essie, comes gel couture, an extravagantly sophisticated collection that gives the look of gel nails, no lamp or curing needed. essie gel couture harnesses an easy-to-follow 2-step system and features 42 brand new nail polish colors, along with a proprietary top coat. Designed with the haute vision of couture melded with innovation and technology, the wide range of shade options allow you to create elegant, nude nails, a bright or deep hued mani or anything in between.

Delivering luxury to your fingertips, gel couture provides up to 14-days of no chip wear, exquisite shine and the chic look of professional, gel nails. The seamless 2-step system is easy to apply and perfect for both at-home and salon use. Easy to remove as well, essie gel couture can be taken off just like regular polish, no soaking needed.

The gel polish comes in new bottle design that’s inspired by a twirling dressing on the runway and joining the family of essie classics (not to worry essie’s iconic shades and original bottle are here to stay). A patent-pending swirl stem brush with a tapered cut ensures precise color application for the best long-wear at home manicure.

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