Every Dress You Can Imagine Now Exists Under One Roof

Every Dress You Can Imagine Now Exists Under One Roof

by Naima Turner - Fleming

It’s time to ‘dress’ to impress ladies-literally! Lord & Taylor’s has launched a major dress dreamland full of all occasion options at its Fifth Avenue Flagship. The newly renovated fifth floor has been transformed into, The Dress Address, devoted entirely to dress shopping for all occasions. The floor also includes a rotating pop-up shop, concierge and a dedicated area called, The Gallery, for designer dresses.

The Gallery is an elevated shopping experience complete with its own branding, exclusive packaging, complimentary alterations, luxurious robes and other elements appealing to new and existing clientele. Spacious personal shopping suites have been designed to integrate a social shopping environment, accommodating small parties. Women shopping within the private alcove will find luxury dresses from iconic designers such as Oscar de la Renta, Marchesa, Naeem Khan, Zuhair Murad, Temperley London, Antonio Berardi, Luisa Beccaria, Reem Acra and Preen by Thorton Bregazzi, among others.

Throughout the Dress Address, new and updated fixtures including call buttons, selfie sticks and illuminated mirrors that feature adjustable mood settings for day, home, office and night are available for shoppers.

Some of the exclusive dress styles featured are by emerging and established brands such as, Badgley Mischka, Calvin Klein, Carmen Marc Valvo, Karl Lagerfeld Paris, Paper Crown, Rachel Rachel Roy, Rachel Zoe, Tadashi Shoji and WAYF to name a few.

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