Fash-Lanthropy: NYDJ and Rialto Jean Project Make A Splash For A Worthy Cause

Fash-Lanthropy: NYDJ and Rialto Jean Project Make A Splash For A Worthy Cause

by Naima Turner - Fleming

This season painting the town can be done an entirely different way! Those looking to liven up their wardrobes can do so with a striking closet pair of jeans and for a worthy cause. NYDJ has partnered with Rialto Jean Project (RJP) to create 200 pairs of hand-painted NYDJ denim. Through the initiative, RJP, whose motto is Denim Doing Good, and NYDJ have come together to create a statement pair of jeans, in effort to help children in art therapy heal through their creative statement to help them heal. Proceeds from each sale of the jeans will children in such programs at Children’s Hospital Los Angeles and New York – Presbyterian Hospital.

The feel good partnership debuted with Oprah Winfrey wearing NYDJ x RJP on the April cover of O, the Oprah Magazine, on-stands NOW! Each pair of NYDJ jeans is designed with the brand’s exclusive Lift Tuck® slimming technology and features Rialto Jean Project’s one-of-a-kind, hand painted designs. You can purchase a pair of NYDJ x RJP jeans similar to those worn by Oprah at RialtoJeanProject.com or at Rialto Jean Project’s concept shop at 206 Front Street in South Street Seaport NYC. For more from NYDJ, visit NYDJ.com.

NYDJxRJP_OMag_AprilCover

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