Finally A Solution To 'Nailing' The Right Laquer Color

Finally A Solution To ‘Nailing’ The Right Laquer Color

by Naima Turner - Fleming
From being slated as the #1-selling nail color and nail care brand in the US, to now making an effort to transform the shopping experience with how women shop for nail colors, Sally Hansen has created a new ManiMatchTM mobile app. Let the mani lovers rejoice! Finally A Solution To ‘Nailing’ The Right Laquer Color.
Users can try on the rainbow of over 200 Sally Hansen nail polish shades in real time, on their nails, before they buy. A simple scan of the user’s hand from any smartphone enables the user to instantly consider and curate her own color choices. There’s no uploading, picture-taking or manual data entry, as the app works in real time. It also generates personalized-for-her-skin-tone color suggestions on demand; using cutting-edge, proprietary technology, the app senses and analyzes the pigments in each user’s hand, then matches its polish-shade suggestions to the ones optimally flattering to her skin.
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Choosing the perfect shade is traditionally both the most fun and the most difficult aspect of shopping for nail color; consumers surreptitiously dab color onto a single or several nails to approximate how given shades might look on their hands in relation to skin tones, mood or outfit. ManiMatchTM flips the trial-on- ly-post-purchase shopping experience that has always frustrated nail color shoppers, transforming the process into a moment of discovery, excitement and pleasure.

Who doesn’t love the idea of trying on a nail color before making a purchase and committing to a color that won’t work? I’m game! So far, actress Julianne Hough is a fan and using the app!

 

 

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