For Spring 2017, Giorgio Armani has shot a campaign that is timeless, fresh and elegant. The new international Giorgio Armani shot by Mert Alas and Marcus Piggott includes a series of portraits in deep, luminous black and white. The images were taken in a studio against a neutral background. The interplay of the gazes of the subjects into the lens is intimate and elegant, while the poses are natural. The relaxed attitude of the models – Heather Kemesky, Lara Mullen, Maartje Verhoef, Charlee Fraser, Sophia Ahrens, Andrey Zakharov, Julian Schneyder and Aleksandar Rusic – is emphasized by the lightweight nature of the garments: a style – and message – that’s profoundly Armani.
The campaign will launch in the international press starting from March 2017.