Monday marks yet another day for fabulous women – smart and sexy women to be exact. March 13, has been named National Smart & Sexy Day! In a befitting manner, the celebrated international Lingerie and Swim Company will kick off Summer 2017 with an advertising campaign featuring Supermodel Joan Smalls. Shot by photographer Chris Colls in Port Antonio, Jamaica, the campaign features Joan in a surrounding of earth and terracotta rocks and unparalleled turquoise Caribbean Sea.
With over 600 million bras sold, Smart & Sexy CEO/Founder Ariela Balk set out to launch a bra-sized, solution-swimwear brand that would shape, enhance and transform all women in all silhouettes at a premium value price point. The collection includes: Halter, Push-Up, Convertible, and Bandeau tops in an array of solids and signature prints. Prices from $24, sizes from 32A – 38DDD.
“I am so excited to launch our Smart & Sexy ‘Swim Secret’ collection in time for Smart & Sexy Day. Our bra-sized swimwear is designed and focused on how to best support and shape. Every woman has a unique figure and we offer solutions to enhance her assets and support her in every way,” says Balk.
In celebration of Smart & Sexy Day, The Alliance of Career Development Nonprofits and Smart & Sexy partner to offer nationwide events educating and celebrating working women. The events will prepare women to enter the workforce.
Ariela Balk is a mother of eight and CEO/Founder of one of the largest privately held lingerie companies in the USA. “I’m completely committed to supporting women as they grow their careers and businesses, both financially and through mentoring. Helping shape the future, with more successful women, and women owned businesses is one of the most fulfilling ways to spend my time.” Smart & Sexy’s five year partnership with ACDN is an example of this in action.