This spring/summer 2017, THE OUTNET kicks off its eighth campaign since the brand’s advertising debut in September 2013.
Shot and filmed by Riccardo Vimercati in his characteristic cinematic style at three distinct locations in Los Angeles, the visual showcase natural moments of joy shared between a stylish group of ‘fashionable best friends.
Brazilian supermodel Amanda Wellsh stars in the campaign alongside Swedish model Kajsa Mohammer, wearing the key trends and silhouettes of the season, all available this spring/summer on THE OUTNET. A minimalist look features a slip dress, off-the-shoulder top and wide-leg pants from Emilio Pucci, Stella McCartney and Balmain; the boho trend is highlighted with looks by Valentino and Erdem; and a bold and colorful evening look presents pieces from Balmain, Christopher Kane and Proenza Schouler. All looks were styled by THE OUTNET’s in-house fashion team.
The campaign will run across eight of THE OUTNET’s key territories: UK, US, France, Germany, Middle East, Hong Kong, Singapore and Australia. With the new creative live from February through to May, the three looks will be showcased across print, digital, social media and direct marketing for the brand, as well as outdoor advertising for the first time in Hong Kong.